There are 3 basic principles that Palo Alto 33 applies in transforming your organization to make it a durable success. Palo Alto 33 does not believe in temporary assignments whre change can not be embedded in the organization. Any company that wants to win in the marketplace needs to have a competitive advantage. Although positional advantages like brandname, distribution network, production capacity, … can be an advantage, they are not always durable. The best way to stay ahead of the competition resides in the organization, reside in the people that work day to day to make it happen. The way they work together, the way they approach the marketplace, the way they treat their customers, go about product introduction will determine the long term health of the company. These “knowledge advantages” are the real “hard” assets of the company. It is an organization that adapts itself and anticipates to changes in the environment. The organization becomes the strategy on which you on build and grow. You can just grow as fast as you have created an adaptable organization with great colleagues, strong values and ample resources. In the end your company has lasting value if you have installed an ORGANZATION full of capable people that are SELFDRIVEN and work together believing in a mission and meticulously executing the chosen strategy.

Organizational Change Palo Alto 33